Zipeng Zhu YG13
- Current Location: New York, NY
- Originally From: Shenzhen, China
- Studio: Sagmeister & Walsh
Zipeng Zhu is a designer, illustrator, animator and art director in New York City who wants to make everyday a razzle-dazzle musical. Before he ate cheese and spoke English, he was eating rice and speaking Mandarin and Cantonese in China.
Project 1 of 3
ZIPENG ZHU: Designer / Illustrator / Animator
Project 2 of 3
ELECTRICA is a moving typeface inspired by electronic music.
JESSICA WALSH : Creative / Art Direction, Design STEFAN SAGMEISTER : Creative Direction MARION LUTTENBERGER : Photography / Design BRIONY CRANE : Design / Retouching SCOTT CARTHY : Photography / Behind the Scenes Video ZIPENG ZHU : Website Design / Animation HENRY HARGREAVES : Photography LUTZ & SCHMIDT : Retouching
Project 3 of 3
Jewish Museum Identity
The Jewish Museum is located in a beautiful seven-story mansion in the Upper East side of Manhattan. It is the preeminent museum in the United States devoted to art and Jewish culture. The Jewish Museum has a renowned collection of 30,000 objects that is among the three largest of its kind in the world and distinguished by its breadth and quality. The museum’s reach expands to a diverse audience through extensive interdisciplinary programming and contemporary exhibitions. Our goal in rebranding the museum was to connect the historic and contemporary, and engage multiple visitor generations. The new identity system we created is founded on ‘sacred geometry’, an ancient geometric system from which the Star of David was formed. The entire branding system is drawn on this grid, from the word and logo mark, to dozens of patterns, icons, typography, and illustrations. To address photography as part of the system, we built a processing app that turns a photo or webcam stream into a Jewish Museum illustration. Using these systems, we designed stationery, packaging, advertising campaigns, promotional materials, and an immersive new website which will launch in June. This system invites surprise and flexibility across all media, while always unified in visual language.
STEFAN SAGMEISTER: Creative Direction JESSICA WALSH: Art Direction, Design, Illustration ZIPENG ZHU: Design, Illustration, Animation ROY RUB, SETH LABENZ: Jewish Museum Creative Director JESSICA WALSH, MOREY TALMOR, CLAIRE LIN: Website Design SHIFT LAB: Website Development ZIPENG ZHU, PABLO DELCAN, HESTER KIN: Animation JAN NOVAK, RIKKE ELVERDAM, JORDAN SHEVELL, MORITZ RESL, ELLEN FLAHERTY, CHIA-FANG WU, SAM GALVAO: Design Assistance