Paul Felton YG13

  • Current Location: London, England

I am a London based graphic designer, currently mixing freelance studio work and personal projects, I formerly worked at leading London design studio, Purpose. My work spans many disciplines, primarily brand identity, environmental and print based design with particular emphasis on inventive design solutions and striking typography. Typography has been a huge passion and inspiration throughout my education and career. Following university I wrote and designed The Ten Commandments of Typography and Type Heresy – A flip format book that is a witty analysis of the basic tenets of typography and how to turn them on their head — which was published worldwide in 2006. I have had the honour of working with some stellar clients including Apple, Google, Royal Mail, The British Council and British Heart Foundation to name but a few. Along the way I have been lucky enough to have worked with some great designers, illustrators and photographers and picked up various awards including D&AD, Art Directors Club and Design Week.