Hugo Hoppmann YG13
- Current Location: New York City
- Studio: 2x4 Inc.
Hugo Hoppmann (b. 1988 in Cologne) is a New York City-based designer and art director for print and digital, working on a variety of projects from identities and websites to books and magazines. Alongside his studies at ECAL (University of Art and Design Lausanne) in Switzerland he interned at Bureau Mirko Borsche, worked for Berlin-based 032c magazine and founded his own publication Better Mjstakes. After graduating in 2011 he spent a powerful year at Meiré und Meiré working for clients including KENZO Paris, Interview Magazine, GQ Italia and Neue Zürcher Zeitung. In 2013 he returned to independency working for regional and international clients as well as pursuing his personal projects and teaching at educational and cultural institutions. In 2015 Hugo joined 2x4 in NYC, working for a variety of clients including Fondazione Prada and Miu Miu.
Project 1 of 4
Started as an ambitious reinterpretation of the first Futura sketches the V.U.C.A. typeface is ‘Volatile, Uncertain, Complex, Ambiguous’ and came first to use throughout Better Mjstakes magazine, its inofficial specimen V.U.C.A. magazine and various other media such as posters for night clubs in Singapore, engraved in golden boards gracing lyrics of Notorious B.I.G. — or in an exclusive customization for the visual identity of London-based fashion label Finery.
“Rendezvous” by Swyndle and Hawks “What are you waiting for“ by Finery London
Project 2 of 4
GRACE JONES TYPEFACE
Headline typeface in the two styles Round and Square respectively titled Male and Female, based on the androgyny of legendary singer, model and actress Grace Jones. Widely used by different designers, artists and magazines and named typeface of the month by Page magazine: “As if the band Kraftwerk would have interpreted a neo-classical antiqua typeface”. The project was presented at Typographische Gesellschaft in Munich, the oldest society for typography still active today.
Grace Jones photo by Jean-Paul Goude Jean-François Piège book by Sophie Toporkoff Super Paper magazine by Bureau Mirko Borsch
Project 3 of 4
Visual identity and 25 billboards for 25 different artists, cities and museums for the KUNSTSTIFTUNG NRW (Arts Foundation of North Rhine-Westphalia’s) special project on the occasion its 25-years jubilee.
Project 4 of 4
Redesign of the Italian Gentlemen’s Quarterly, published monthly by Condé Nast, including a special pagination font and handwritten lettering throughout the publication.
Creative Direction by Mike Meiré Design and Art Direction by Agnes Grueb