Darrin Crescenzi YG11

  • Current Location: New York
  • Studio: Prophet

Darrin Crescenzi is a New York-based designer and art director who creates impactful consumer experience though brand positioning, visual identity, environmental design and image-making. After graduating with a degree in applied visual art from Oregon State University, Darrin spent six years as a member of Nike’s Brand Design Global Initiatives team, where he developed seasonal campaigns, brand identity, environmental design and packaging for a variety of products, athletes and sport moments. For his work at Nike, including the design of Team USA’s uniforms for the 2012 London Olympics and the launch of the Nike+ Fuelband, Darrin was named to Fast Company magazine’s “100 Most Creative People in Business” for 2013. Darrin is now a senior designer at global brand consultancy Prophet, developing brand strategy, visual identity and retail experience design for top brands across a wide range of industries. His past clients have included the National Football league, Beats by Dre, McDonald’s, Brand Jordan, Samsung and more.

Portfolio Imagery:

  • Project 1 of 3

    LeBron James Identity

    Brand identity system for NBA superstar LeBron James. With his move to the Miami Heat and subsequent uniform number change, LeBron James’ existing brandmark was no longer viable and required an update. The brief was appropriate the simple, iconic crown from within his existing logo and evolve it to be ownable and powerful, much like LeBron’s game.

    Credits

    Creative Direction: David Creech

  • Project 2 of 3

    Unity Prep Brand Identity

    Brand identity system, uniform design and environmental graphics for the Unity Preparatory Charter School of Brooklyn, a new school with focus on combining a rigorous liberal arts and sciences curriculum with academics with personal enrichment and extra-cirricular programs focused on career skills in technology, communication, art and design.

    Credits

    Creative Direction: David Creech

  • Project 3 of 3

    Celebrate Legendary: Roger Federer

    On July 16, 2012, Roger Federer surpassed Pete Sampras’ record for most weeks as the top-ranked tennis player in the world. With his 287th week as the world’s No. 1, the Swiss maestro further cemented his status as the greatest of all time. To commemorate Roger Federer surpassing Pete Sampras’ record for most weeks as the top-ranked tennis player in the world, I worked with the Nike Tennis team on a limited-edition series of Roger’s signature Zoom Vapor 9 Tour shoe, limited to 287 pairs (one for each week on top of the rankings). I created a custom ambigram logo, pattern and special packaging — inspired by the back of playing cards — to honor the achievement.

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