Brian Moore YG12

  • Current Location: New York, USA

Brian Lane Winfield Moore makes internet things and is co-founder of the the anti-social networking app, Cloak. He creates experiences that run the gamut from seriously helpful to ridiculously silly, and are often times a mix of both. Previous clients include KAYAK, Google, Toyota, UNICEF, BelVita, and Ragú. In his free time, Brian's been warming up his soldering iron and getting his hands dirty with some hardware projects.

Portfolio Imagery:

  • Project 1 of 3


    Cloak scrapes Instagram and Foursquare to let you know where all your friends, "friends," and nonfriends are at all times so you never have to run into that special someone. Think of it as the antisocial network. So far: 300,000 downloads and counting!


    Co-Founder: Brian Moore Co-Founder: Chris Baker Development & Design: Nobodys of NYC

  • Project 2 of 3

    Underheard in New York

    The brief was to do “Do something good, famously.” Starting with a desire to do something for the homeless population of NYC, the idea focused itself on giving them a voice—and what’s better for giving a normally ignored population a voice? The web. But, with no homes, these disenfranchised citizens have no computers, so it was decided—with prepaid cell phones, they would be able to tweet their experiences, reaching a mass audience. That is, if there were people willing to listen. Listen they did: over 15,000 total people followed the four chosen for the project in just three weeks.


    Client: New York City Rescue Mission Agency: BBH New York Creative: Brian Moore Creative Director: Jessica Shriftman Creative Director: Zac Sax Art Director: Willy Wang Creative: Rosemary Melchior Creative: Robert Weeks

  • Project 3 of 3

    UNICEF Tap Project

    In its eighth year, the UNICEF Tap Project's goal was to give people perspective on the world water crisis. We couldn't disconnect people from their water supply, so we targeted something else people take for granted—their smartphones. By not using your phone for 10 minutes at a time, UNICEF and its sponsors can supply a child with clean water for a day. We utilize the phones' accelerometer to make sure you're actually not using it. See how long you can go.


    Client: UNICEF Agency: Droga5 Creative: Brian Moore Copywriter: Johan Gerdin Designer: Devin Croda Producer: Justin Durazzo Production: Modern Assembly CCO: Ted Royer

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