Brian Gartside YG12
- Current Location: New York
Brian Gartside is a New York-based designer and typographer. He received his BFA in graphic design from Virginia Commonwealth University in 2011 and has since worked at Pentagram, DDB New York, and is currently with Deutsch Inc. While his primary specialization is typography, Brian's focus is in creating functional, beautiful design solutions for his clients. Brian has worked for clients including the Art Directors Club, Reebok, New York Lottery, WATERisLIFE, the New York City Ballet, Jägermeister, etc. Brian's work has been recognized by the ADC, the Type Directors Club, Cannes Lions, the One Club, D&AD, Communication Arts Magazine, Print Magazine, etc.
Project 1 of 3
The Drinkable Book
The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. And each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America. The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.
Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Group Creative Director: Andrew McKechnie Design Director: Juan Carlos Pagan Associate Creative Director: Sam Shepherd Associate Creative Director: Frank Cartagena Senior Designer: Brian Gartside Designer: Aaron Stephenson
Project 2 of 3
This outdoor campaign for the New York Lottery conveys the notion of spectacular wealth with custom art deco typography and illustration. Each execution features a different art deco style, inspired by the monuments of New York City art deco architecture; Rockefeller Center, the Empire State Building, and the Chrysler Building.
Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Design Director: Juan Carlos Pagan Associate Creative Director: Sam Shepherd Associate Creative Director: Frank Cartagena Senior Designer: Brian Gartside 3D: Toby & Pete
Project 3 of 3
Bill Bernbach Diversity Scholarship
A series of three double-sided (six layouts in total) typographic posters promoting the Bill Bernbach Diversity Scholarship. Each of the 24" 36" posters was designed using a different technique of layering typography in order to capture the idea that “Diversity Makes Everything More Interesting”. Each poster uses a unique set of typefaces, never repeating the same typographic forms. The six posters can be collected and placed side-by-side to spell out the completed word DIVERSITY.
Chief Creative Officer: Matt Eastwood Executive Creative Director: Menno Kluin Design Director: Juan Carlos Pagan Senior Designer: Brian Gartside