Alexander Kalchev YG12
- Current Location: Paris
Alexander Kalchev graduated from Miami AD School in Hamburg, where he was part of the team that was chosen as the ADC Students of the Year in Germany. Right after graduation, he joined DDB Paris, where he worked on the first projects that brought the agency digital fame. His very first project at DDB was a whole game for the Nintendo Wii, developed for Henkel. Highlights in his other work include creating Attraction, a 15 minute interactive anti-smoking anime for the French Ministry Of Health, organizing a huge surprise welcome party for the customers of the SNCF, making an interactive mash-up old mexican movies for Airwaves and powering a billboard entirely out of oranges for Tropicana. In 2013 Alexander directed his first film for Honda, called "The Centaur", a film he also edited and graded, which won a Silver Cannes Film Lion. Alexander, was profiled in Creativity Magazine's 2011 "Creatives to Know" alongside Siavosh Zabeti. His work has been profiled on all the ad industry showcase sites and other odd places such as a tweet by Damon Lindelof. Alexander’s ICQ number is 2221074.
Project 1 of 3
Who knows no fear? The Centaur holds a special place in my heart, as it's the first film I directed. 1300 warriors on a beach at the craziest starting line I have ever seen. 3 things I won't ever forget : the roar of their engines, the adrenaline rush and all that sand.
Agency: DDB Paris Client: Honda ECD: Alexandre Hervé CD: Alexander Kalchev AD: Alexis Benbehe, Pierre Mathonat CW: Alexander Kalchev Directed / Edited / Graded by: Alexander Kalchev First ADs: Antoine Levi, Florent Michel (Crac Paris) DOPs: Romain Alary, Benjamin Roux Sound Production: THE Composer: Clément Tery
Project 2 of 3
A billboard built entirely out of oranges for Tropicana’s 100% natural energy. 100% real. Took us quite a while to find somebody crazy enough willing to try and build it. Fun fact: The first time we connected the entire structure, the light came on for a few seconds and then powered down. Turns out there was so much electricity, that we blew a fuse.
Agency: DDB Paris Client: Tropicana ECD: Alexandre Hervé CD: Alexander Kalchev, Siavosh Zabeti AD / CW: Siavosh Zabeti, Alexander Kalchev Directed by: Johnny Hardstaff Production Company : unit9
Project 3 of 3
Welcome / Goodbye
When the SNCF (French Railways) relaunched their booking site with a focus on services, we set out to prove the claim by creating an integrated campaign that provided crazy customer services to real people. The first one was called "The Welcome Service", where we surprised and welcomed 5 real people at Paris' Gare de l'Est. From ninjas to a Heavy Metal band, our surprises were tailored to the character of the people we were greeting or sending off.
Agency: DDB Paris Client: voyages-SNCF ECD: Alexandre Hervé AD / CW: Alexander Kalchev, Siavosh Zabeti Production company: Moonwalk Films Director: Matt Devine Sound Production: THE