Willy Wong YG5
- Current Location: New York
- Originally From: United States
- Studio: NYC & Company
Willy Wong is Chief Creative Officer at NYC & Company where he leads the creative vision on global campaigns and initiatives as well as major NYC events and programs. Wong serves on the advisory board of SXSW Interactive and is President of AIGA/NY. He is a graduate thesis advisor at the School of Visual Arts in both the MFA Interaction Design and MFA Designer as Entrepreneur programs. Wong attended Yale University and Dartmouth College.
Project 1 of 5
NYC content platform accessed online, mobile, print and at physical information centers/kiosks across the City. Launched with Google, Travelocity, and Time Out. Website initially designed with HUGE. Official NYC Information Center developed with WXY Architecture and Local Projects.
Project 2 of 5
Times Square takeover by Mayor Bloomberg and NYC & Company to announce the City had reached its goal of 50 million visitors one year early - Photo: Willie Davis/NYC & Company
Project 3 of 5
Book project for Rizzoli, Berlin: A Performance by Lou Reed Directed by Julian Schnabel.
Project 4 of 5
Celebrity endorsed tourism campaign with over 30 portraits of locals in their favorite neighborhoods giving insider advice to visitors. Campaign photographed by Mary Ellen Mark, Kevin Mazur and Myrna Suarez. Additional executions: http://nydn.us/QlKRV9 Spoof on Funny or Die: http://bit.ly/R8ji3M
Project 5 of 5
Brand integration to align all agencies in the City of New York. Image here shows its use in airport arrival terminals. Logo developed by Wolff Olins. Controversial application of the identity on NYC Taxis: http://nyti.ms/Q7T3oC