Steve Peck YG8
- Current Location: New York
Steve is currently a freelance Creative Director living in New York, helping bring ideas to life in marketing, entertainment, and technology. Previously, Steve helped bring innovative ideas to life to solve a variety of business challenges as the Chief Creative Officer and a Partner at Design & Acquisition. As an Executive at Creative Artists Agency (CAA) Steve created marketing platforms and branded entertainment, working for Fortune 500 companies in addition to CAA's entertainment and sports clients. He helped create reality TV show "Raising the Bar" for Diageo that premiered on hulu and then aired as a broadcast show on The Sundance Channel. Steve worked as an Associate Creative Director at BBH New York, where he spent most of his time building the Google Chrome brand. He produced three of the most-awarded campaigns over a three-year period, helping grow Chrome's marketshare to become the most popular web browser worldwide. He helped create Google's first ever global television campaign, contributing to "Best of Show" honors at AICP, "Agency of the Year" at the Webby Awards for BBH New York, and a "#1 Commercial of 2011" distinction from Time Magazine. As a core member of BBH Labs in New York, Steve helped lead and creative direct digital projects and innovation-based IP initiatives with a small, cross-functional team. In partnership with BBH client Cadillac, the Labs team built one of the first ever iPad apps for Cool Hunting that launched as a top ten lifestyle app in Apple's iTunes store. Steve also led product development for flickfiy, a digital product that garnered offers for seed investment from venture capital firms. He was recognized in Creativity Magazine’s “Awards Report” as one of the ten most-awarded art directors internationally and has consistently earned top honors at Cannes, the One Show, D&AD, ANDY’s, ADC, Clios, AICP, and Webby awards. Steve began his career on the Nike account at R/GA in New York, where he helped lead the Nike Plus Human Race multi-platform campaign, developed new product features for Nike Plus and collaborated on digital projects for Nike Basketball, Nike Football, and Nike Women. Outside of all that, Steve makes other stuff like photography and digital things. Each fall, he harbors a healthy obsession with college football. And outside of this web page, he'd rather not talk about himself.