Rei Inamoto YG4

  • Current Location: New York
  • Originally From: Japan
  • Studio: AKQA

Named in Creativity Magazine’s annual “Creativity 50” twice as well as one of “the Top 25 Most Creative People in Advertising” in Forbes Magazine, Rei Inamoto is one of the most influential individuals in the marketing and creative industry today. With a broad international experience in Asia, Europe and the US as well as an unusual combination of background in advertising, design and technology, Rei brings a unique perspective to his work. Currently, Rei is Chief Creative Officer of AKQA, responsible for delivering creative solutions for the agency’s clients such as Audi, Google, Nike and Xbox. Since he arrived in 2005 at the agency, his presence has been instrumental in bringing AKQA the highest recognitions. In 2009, AKQA became the first agency in history to receive five Agency of the Year accolades from publications such as Creative Review and Campaign. It was also selected as one of the Fast Company’s 50 Most Innovative Companies. Most recently, Advertising Age honored AKQA as one of the top Ten Agencies of the Decade. Rei is a frequent speaker at many events and conferences such as Cannes Lions Festival of Creativity, SXSW and Spikes Asia to name a few. His writing and opinions have been widely published in publications like Fast Company and Contagious Magazine, making him a thought leader and a prominent voice in the industry. Originally from Tokyo, Rei spent his childhood and teenage years in Japan and Europe. He then went to the US to complete his university studies with degrees in fine arts and computer science — all before people were broadcasting their feelings, talking in 140 characters or less, or becoming friends with people they didn’t know. He currently resides in New York.

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    Future Lions

    AKQA’s Future Lions Award is the official student competition of Cannes Advertising Festival. Its aim is to find the industry’s next generation of creative stars from anywhere in the world. In 2012, the competition attracted over 1,000 submissions from 39 countries. Entrants are challenged to create an innovative idea for a brand that would not have been possible five years ago. There are no rules in terms of media or technology; no restrictions around product or target audience. The final five winning teams have their work presented and will be honoured at the seminar.

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