Paulina Reyes YG5

  • Current Location: New York
  • Originally From: Mexico
  • Studio: Mother New York

Paulina Reyes is a design director at Mother NY. Originally from Mexico City, she has been living and working in the US since 1999, first in Minneapolis and then in NY. Prior to working at Mother, Paulina spent two years leading a team that focused on industrial as well as graphic design of beauty packaging at Victoria’s Secret. Previously, she was a design director at Collins. From 2004 to 2008, Paulina worked at kate spade new york, where she had the opportunity to affect different areas of the brand. These areas include: Art direction of advertising campaigns and look books, design of the home and paper lines, and illustration of textile prints. Before kate spade, she designed at Louise Fili, who she moved to New York to work for. Before moving to New York, Paulina spent four years in Minneapolis where she had the opportunity to work at Duffy and Partners and previously at Laurie DeMartino Design. Paulina holds a BA in graphic design with minors in industrial design and illustration from Universidad Iberoamericana. In 1997, she was an exchange student at the Minneapolis College of Art and Design. Outside of work, she spends her energy in moving and making. The moving part includes aerial acrobatics and capoeira. The making consists of jewelry, silk-screening and painting. In the last few years, she has had the opportunity to collaborate on a few projects dedicated to social change. In 2008 she was a participant in the traveling exhibit “Design for a Living World”, organized by the Nature Conservancy and The Cooper Hewitt National Design Museum. For this exhibit, she travelled to Bolivia to design a series of handbags (for kate spade), exclusively made with raw materials and manufactured by indigenous communities. Paulina’s work has been recognized by the Art Directors Club, TDC, AIGA, Communication Arts, Print, I.D., a! diseño and Gatopardo, among others. In 2006, Paulina was featured in the Art Directors Club’s Young Guns biennial. Previously, she was a participant in the 2003 Cooper Hewitt Design Triennial for her work with Laurie DeMartino. The same year, she was selected by Print magazine as one the 20 new visual artists featured in “20 under 30”.

Portfolio Imagery:

  • Project 1 of 5

    Chiffon Fragrance

    Fragrance package design created for Victoria's Secret Beauty

    Credits

    Creative Direction: Sandra Monteparo, Design Direction: Paulina Reyes, Designers: Sunnie Guglielmo, Rachel Mikolyski

  • Project 2 of 5

    Spring 2011 textile print for Harvey Faircloth

    Textile print created for Katie Hatch of Harvey Faircloth, for her Spring 2011 collection

  • Project 3 of 5

    Weeping Crocodile Tears

    Illustration for Kate Spade agenda 2008

    Credits

    Creative direction: Julia Leach and Andy Spade

  • Project 4 of 5

    Spring 2011 textile print for WHIT

    Textile print created for Whitney Pozgay of WHIT, for her Spring 2011 collection

  • Project 5 of 5

    Kate Spade baby china

    Credits

    Creative direction: Julia Leach, Andy Spade Design Direction: Alan Dye Designer: Paulina Reyes

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