Kellie Campbell YG8
- Current Location: Adelaide
- Originally From: Australia
- Studio: Parallax Design
Kellie is Partner and Senior Designer at Parallax Design in Adelaide, South Australia. She believes no matter where you work; how old you are; projects big or small–anything is possible if your work is good. Combating thoughts of no rhyme or reason with ideas one remembers, is what makes Kellie tick. She enjoys working with peers in promoting the value of design and giving back to the industry that has supported her throughout her career.
Project 1 of 5
Robinson’s Accident Repair Centre
Robinson’s Accident Repair Centre is the oldest motor body repairer in Adelaide’s CBD, established in 1928. Vintage car badges served as inspiration for a new identity that is at once completely contemporary without losing the company’s heritage. The branding project extended to reconfiguring the façade, front offices and interiors for the reception area.
Project 2 of 5
Tilly Devine is a McLaren Vale Shiraz named after the notorious Sydney madam and bootlegger of the 1920s. So successful was Tilly’s bootlegging operation that her name was adopted as rhyming slang for wine. The design solution came out of the fact that in her heyday, Tilly could be found either behind prison bars or cocktail bars.
Copywriter: Matthew Remphrey
Project 3 of 5
Henry’s Drive Vignerons Wine Judges’ Dinner
The face for the 2007 Limestone Coast Wine Show Judges’ Dinner looks deceptively simple, until you realise how wine is judged. A wine can be awarded up to 20 points—3 points for appearance, 7 for nose (aroma) and 10 for taste.
Project 4 of 5
Cheese Culture is a new cheese wholesaler to Australia’s restaurant industry, importing the finest cheeses from around the world. It is, in fact, part of the cheese-making process with its own ‘cave’ — a state-of-the-art maturing room. The identity developed for Cheese Culture was inspired by the trademarks artisan cheesemakers press into their products.
Project 5 of 5
Wirra Wirra Esperanza
Esperanza is a new wine brand from Wirra Wirra, exploring Spanish grape varieties. The label takes its lead from Spanish bull fighting posters. The peace dove tied to each bottle reflects the Spanish meaning of the word Esperanza—hope.