Karim Charlebois-Zariffa YG7

  • Current Location: Montreal

Karim Zariffa is multi-disciplinary designer and director. He is accomplished in multiple formats and technologies, his style keeps changing because he wants to keep moving forward and explore more. Based in Montreal, Canada the 29 years old is already well established in the design world. With some international clients like TheNewYorkTime Magazine, HP, Nokia, Air Canada, 
Aol, Coke, etc… and agency like Bbdo, Attik, Grey, Sid Lee, Cossette, Brand new School, etc… Karim has won more then 14 trophies, has been published in many books and magazines, he gives lectures around the world and work mainly in between Montreal, New York and Bali.

He studied 8 years in graphic design and worked as a freelancer for the last 10 years. He touched a big range of design disciplines like ; motion, graphic, fashion, interior, object, installation, music video, tv commercials, movie credits, etc… During those 10 years, he produced everything himself hiring a bunch of collaborators, but for the last couple of years he started to delegate bigger productions to production houses, allowing him to be more creative and less business man. He his now represented as a director at 1st Avenue Machine in New York, working mainly on big tv commercials. As for Quebec clientèle, he works with Moskito to produce his bigger jobs but still accepting direct clients and agencies offers from all over the world. Often collaborating with colleague Julien Vallée, he also surrounds himself with a lot of local talent to produce his jobs.

His mentor is Stefan Sagmeister, he worked under him for a period of 6 months during his sabbatical in Bali. His influence in Karim's work is noticeable visually but also in his process. Bali also made a big influence on Karim, he now goes back every year to work on personal art projects.

He is now more open then ever, with a strong experience in many disciplines, he is now ready to attack bigger projects, he excels in conception and creation. His favourite part is finding the ideas and he excels when working on his own concepts. With a strong art direction sense he has a unique vision and always tries to push the limits of design, in camera tricks are his favourite these days, he believes authenticity can charm the viewer.

Portfolio Imagery:

  • Project 1 of 5

    Air Canada 75th - costumes

    I was commissioned by SpaFax and AirCanada to do two small promotional video to showcase air hostess costume over their life and also another spot to showcase the planes for the 75th anniversary of the company. That was the only brief I got, so I produced and directed these videos. Again with the in camera trick effects and a lot of object building, I came up with this all reel made installation.


    DIRECTOR: Karim Zariffa ASSISTANT DIRECTOR : Francis Dakin-Côté D.P.: SPG ART DIRECTION : Karim Zariffa MUSIC & SOUND: Catherine Coutu POST-PRODUCTION : Ottoblix AGENCY : SpaFax (en route) PRODUCTION : Karim Zariffa inc PROPS BUILDING : Francis Dakin Côté, Will Vincent, Karim Zariffa, Fredéric Blouin, Kyosuke Nishida, Brian Lee. PRODUCTION ASSISTANT : Sarah Pellerin MANNEQUIN : Marie-Eve Warren (Montage) CAMERA : Keven Verreault LIGHT TEAM : Jean-Simon Laflamme, Mathieu Lefrançois-Gauvreau, Mathieu Cloutier HAIR AND MAKE UP : Léonie Lévesque STYLIST : Marie-Kim Mercier (Gloss) CONCEPT AND DESIGN : Karim Zariffa

  • Project 2 of 5

    AOL Autoblog Type

    Sid Lee toronto asked me to create a car part type font for AOL autoblog.ca. My plan was to create a whole alphabet made out of used car parts and have Simon Duhamel photograph them on white so that it can be used to create titles for autoblog. They then asked us to create a billboard out of those same car part font to display in downtown Toronto.


    Client : AOL Autoblog.ca Concept and design by : Karim Charlebois-Zarffa Photo: Simon Duhamel Photo assistant : Nik Mirrus Making of : Cédric Laurenty Intern : Christian Turmel Construction help : Christian Turmel, Francis Dakin Côté, Jean-Constant Guigue, Lea Behr, Kyosuke Nishida, Lucas Abouchaar Production : Moskito : Richard Ostiguy & Jocelyn Dubois

  • Project 3 of 5

    Concours Grafika 2010

    I created all the campaign for the 2010 Grafika Contest. All done with wooden beads from taxi driver seats and with one feather hat I actually bought in Bali!!! Done on some kind of suede, I wanted to show the amount of design work that it represents. Also this native american look came from the text: Who will be the chief this year?


    Director, Conceptor, Designer : Karim Charlebois-Zariffa Intern : Kyosuke Nishida Camera tunnel : Colin Beaudry Music : Catherine Coutu Photographer for poster : Simon Duhamel

  • Project 4 of 5

    The NewYorkTimes Magazine

    Cover of The NewYorkTimes Magazine for the year in ideas issue, 10th anniversary. Huge installation to create a QR code (smart phone code scan) out of about 1000 balloons, confetti and streamers. Scanning the code brings you to the nyt website. Working in collaboration with the Newyorktimes magazine, I came up with that concept, flew to NY to build the installation and shoot it there with Tom Schierlitz.


    Clients :Thenewyorktimes magazine Cover by : Karim Charlebois-Zariffa Photograph by : Tom Schierlitz Installation : Karim CZ, Paul Fuog, Ben Bryant Postproduction : Matthew Horn Production : Thenewyorktimes magazine Director : Karim Charlebois-Zariffa Music : Like elliot did

  • Project 5 of 5


    Télé-Québec tv station commissioned me and my friend GPG to create id's for there station. We decided to use a mix of 2 techniques, stop-motion and video to make small video showcase different themes used by the station.


    Client : TÉLÉ-QUÉBEC [telequebec.tv] Director + Coordinator / Réalisateur + Coordonateur : MARTIN JOLICOEUR Directors Conceptors / Réalisateurs Concepteurs : KARIM CHARLEBOIS-ZARIFFA [karimzariffa.com] + GPG [gabrielpg.com] Producer / Productrice : ALIX OUELLET [alixouellet.com] D.O.P. / Directeur photo : Étienne Boilard [etienneboilard.com] Editor / Monteur + Motion designer : MATHIEU B. ASSELIN Animators / Animateurs stop-motion : FRANÇIS DAKIN-CÔTÉ [francisdakin.com] + PASCAL BROUSSEAU [pomme-grenade.com] Props Designer / Concepteurs des objets : DOMINIC LIU [dominicliu.com] + KYOSUKE NISHIDA [kyosukenishida.com] + BRIAN LI [brianlsf.com] Interns / Stagiaires : FRÉDÉRIC BOUIN [homeskooled.net] + THIBAUD NICOLAS [thibaud-nicolas.blogspot.ca]

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