Jake Smaliman YG7

  • Current Location: Melbourne
  • Originally From: Australia
  • Studio: Jake Smallman

With over 12 years of brand, design and art direction experience gained working in some of Australia's best studios, I am now enjoying working directly with clients. I've had the great fortune to work with some amazing people throughout my career, most recently as Creative Director of Interbrand Melbourne, overseeing all branding and design work for clients such as Peter Lehmann Wines, Realestate.com.au, Pronto Software, Origin, Medibank and Australia Post. Before this I spent three and half years as Design Director at Paper Stone Scissors, where I worked across diverse sectors such as fashion, property development and corporate communication for L’Oréal Melbourne Fashion Festival, Kookai, Woolmark Asia, and Mirvac. I developed brand strategy and corporate communication skills during three years at Cornwell, working on Clients such as L’Oréal, Metlink, Sustainability Victoria, DesignLive and SC Land. While living in London, I worked for renowned signing and wayfinding experts Design Research Unit, on signage systems for projects such as the London Underground and Railtrack UK. My approach to design is always ideas driven and involves reducing a concept down to it’s essence where possible.

Portfolio Imagery:

  • Project 1 of 5

    Grace Fashion Boutique

    The identity and custom typeface design for a Melbourne fashion boutique with a French feel. The identity was bought to life with a signage application that juxtaposed neon against ivy. Created at Paper Stone Scissors

  • Project 2 of 5

    08/09 End of year poster

    End of year poster sent out to clients of Paper Stone Scissors design studio. I wanted to visualize a melting away of one year into the next as seems to happen when you are busy. There's also a subtle nod to global warming and Australia heading into summer. To get a realistic look I actually created the three dimensional numbers in ice. The design was routed from laminated sheets MDF which was then used to make a silicon mould to fill with water and freeze. Silicon beading was used to keep the melted water in the 09 shape. Almost no retouching was required to get the final result. Created at Paper Stone Scissors

    Credits

    Photography – Geoff Rozario

  • Project 3 of 5

    QAGOMA Identity

    The challenge was to reposition its two sites, the Queensland Art Gallery (QAG) and Gallery of Modern Art (GOMA) into a single QAGOMA brand for the first time. Inspired by the idea of Yin and Yang, we created a strikingly simple visual and verbal system that pulls the two brands together whilst simultaneously celebrating their differences. Identifying a unique situation, we treated QAG and GOMA as two siblings with distinct personalities, rather than two separate galleries or buildings. By thinking of QAG and GOMA in this way, we can create a fascinating brand experience that revolves around the conversation and interplay between the two, giving visitors a more rounded experience. Created at Interbrand

    Credits

    Creative Director – Mike Rigby Designer – Eric Ng Designer – Charl Laubscher Designer – Drew Coughlin Copywriter – Chris Lamont

  • Project 4 of 5

    L’Oréal Melbourne Fashion Festival

    The L'Oréal Melbourne Fashion Festival is the largest consumer fashion Festival in the world. The theme for the 2009 campaign was simply 'art and fashion'. Using white textured garments we created a series of images which turned the model into a blank canvas, the make-up becoming the art. The campaign extended to print, outdoor, signage, television and web. Created at Paper Stone Scissors

    Credits

    Creative Director – Andrew Majzner Art Director – Larry Vila Pouca Photographer – Juli Balla

  • Project 5 of 5

    Modern Times Pop-Up Shop posters

    The Modern Times Pop-Up Shop bring together vintage Danish furniture and local designers whose work complements the modernist style. It's a one-off concept shop that blurs the line between retail store and exhibition space.

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