Emily Macrae YGX
- Current Location: London
- Originally From: Wellington, New Zealand
- Studio: Freelance
Emily is a graphic designer from the small seaside suburb of Eastbourne, New Zealand. Currently freelancing at different London studios by day, she works on personal projects when the sun goes down, and is particularly fascinated by the use of print design to capture stories and moments that would otherwise be forgotten.
Project 1 of 5
To illustrate how the older generations are affected by the huge changes in the way we communicate, nine people gave first-hand accounts of the societal and cultural developments throughout their lifetimes. They shared their stories and answered eight questions. A limited run of fifteen books was published and distributed to the contributors and their families.
Project 2 of 5
Doubleshot is a production company with a can-do attitude and an innovative approach to every project. In a competitive industry, their commitment to tackle any project with confidence gives them a real point of difference. The brand and onscreen identity communicates Doubleshot's creative approach to every job.
Designed at Everything Design Filmed by Doubleshot Post by Robert Wallace
Project 3 of 5
There are few records of Wellington’s original Bar Bodega, an icon of New Zealand music history. By adapting archaeological methods to a design methodology, historical fragments were pieced together to build a visual representation of the bar. A number of people were interviewed, and old promotional posters and other ephemera were donated, including a collection of unseen photographs.
Original photos by Horst Puschmann
Project 4 of 5
Identity for Babylon Gardens, a young landscape design and construction company. The husband and wife team create spaces that enhance their clients' lifestyles, with a preference for natural products and locally sourced materials. Their landscape designs serve several purposes, wherever possible incorporating edible gardens and engaging spaces for children.
Designed at Everything Design Photography by Sandii McDonald
Project 5 of 5
Printed collateral for a nighttime instore event hosted by major fashion brand Topshop. Items included flyers, posters and window vinyls