Daniel Robitaille YGX

  • Current Location: Montréal
  • Originally From: Canada
  • Studio: Paprika

Daniel Robitaille graduated from the graphic design program of the Université du Québec à Montréal in 2007. After winning the annual Sidlee scholarship, he then worked there for two and a half years, where he had an opportunity to work on big projects for clients such as Pratt & Whitney Canada and the Société des alcools du Québec (SAQ). Since 2009, he has been working as an art director at the notorious design studio Paprika. To this day, Daniel has won more than 50 national and international awards in prestigious competitions such as The One Show, Communication Arts, Coupe, AIGA, Graphis, the Type Directors Club and the Art Directors Club.

Portfolio Imagery:

  • Project 1 of 5

    Aires libres –Amherst Park Anamorphic Installation

    We continued our artistic exploration by planting a forest – of tubes! - in Amherst Park, a tree-less square located on a very busy pedestrian street in the heart of Montreal. We set up a forest of long red tubes ranging from 7 to 21 feet, some with bright white letters. By placing the tubes at specific points, we created an optical illusion giving the viewer the impression that all the letters were the same size. Together the letters form words and the words a sentence, itself part of a manifesto, the idea being that it’s only when one sees everything as a whole that one can make sense of anything at all.

    Credits

    Daniel Robitaille, Art director Louis Gagnon, creative director Paprika (Montréal, Canada), design firm Client, Aires Libres

  • Project 2 of 5

    “2017 Montreal World Summit and Congress” installation

    For the "2017 Montreal World Summit and Congress" installation displayed at the Taipei World Design Expo, we were inspired by our city’s best known icon: construction sites and traffic cones. The idea was to turn the negative perception to a fun and creative context, while giving the stand a bold, bright and catchy color. One of our mission was also to promote the city’s talents so each of the 190 cones contains a backlit image or video showcasing an architecture, design or planning, project from Montreal. As one can see, our original concept enabled the organization to display as many projects as possible without having to move or travel any objects.

    Credits

    Daniel Robitaille, Art director Louis Gagnon, creative director Paprika (Montréal, Canada), design firm Client, Mission Design

  • Project 3 of 5

    Cascades’ 2010 annual report on sustainable development

    We reduced, we reused, it'll be recycled! For Cascades' 2010 annual report on sustainable development, we used only 100% recycled materials from Cascades' products. Inspired by an often-neglected environmental-friendly object, the cover looks like an interoffice envelope, which also encloses additional documents.

    Credits

    Daniel Robitaille, Art director Louis Gagnon, creative director Paprika (Montréal, Canada), design firm Client, Cascades

  • Project 4 of 5

    Hochelaga Mon Amour

    Created for Domison's furniture exhibition "Hochelaga Mon Amour" during SIDIM 2011, these three posters are representative of the district of Hochelaga, a poor but densely populated and well-loved neighborhood where pigeons, ants and spiral staircases are common sights that are typical of Montreal.

    Credits

    Daniel Robitaille, Art director Louis Gagnon, creative director Paprika (Montréal, Canada), design firm Client, Domison

  • Project 5 of 5

    Mission Design – World Summit and Congress of Architecture, Design and Planning brochure

    For the « 2017 Montreal World Summit and Congress » installation, branding and brochure we took our inspiration from one of the host city’s best known icons: the traffic cone. The orange (of the traffic cones) and the Interstate font (used for road signs) simply imposed themselves. We also gave a nod to our Asian friends with folded pages as the brochure was handed out during the 2011 Taipei World Design Expo.

    Credits

    Daniel Robitaille, Art director Louis Gagnon, creative director Paprika (Montréal, Canada), design firm Client, Mission Design

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