Clem Devine YG9

  • Current Location: Auckland
  • Originally From: New Zealand
  • Studio: Richards Partners

As Creative Director at Richards Partners, Clem leads a team of curious design thinkers and doers to arrive at beautifully thought out projects that make sense. “Great ideas can come from anywhere and in the right context can be applied to anyone,” he says. Prior to Richards Partners, Clem spent 8 years at world renowned New Zealand design studio Alt Group, receiving accolades in six countries. Along with Sam Trustrum and Zoe Ikin, Clem edits Studio Magazine, the international magazine about making places.

Portfolio Imagery:

  • Project 1 of 5

    Hudson Gavin Martin Identity

    Hudson Gavin Martin is a boutique legal practice formed by three partners, who advise on Intellectual Property and Technology Law in Australasia. Colloquial wisdom has it that all good (and bad) things come in threes. Three is more than a partnership – it’s a team. Culture and customs offer up all sorts of threesomes, humorous and otherwise.


    Creative Director: Dean Poole
    Designers: Tony Profitt, Aaron Edwards, Toby Curnow.
    Copywriter: Dean Poole

  • Project 2 of 5

    Orca Merino Range Lookbook

    Orca is a global sportswear brand with a heritage in high performance triathlon wetsuits and clothing. The company had developed a new range of performance based merino clothing customized for different activities. Alt Group developed the brand positioning of ‘Lifes a Race’ and a two-word copy strategy as a series of micro narratives to illustrate the competitive mindset.


    Creative Director: Dean Poole
    Stylists: Emma Green (Orca), A-TIP
    Photographer: Steven Tilley

  • Project 3 of 5

    Xero Wine

    Xero is an online accounting system designed for businesses and their advisors. The brief was to develop a direct mail piece to act as a general promotional gift that supported the company’s product and positioning. Alt Group developed a bottle of wine with the bottom line in mind.


    Creative Director: Dean Poole

  • Project 4 of 5

    Designers Institute of New Zealand Best Design Awards

    An initiative of The Designer’s Institute of New Zealand, The Best Design Awards is the annual showcase of excellence in graphic, spatial, product and interactive design.

 Alt Group was tasked with re-engineering the awards program, so along with a new identity and updated brand, the Best Design Awards was given it’s own unique series of trophies, the Pins.


    Creative Director: Dean Poole
    Designer: Aaron Edwards

  • Project 5 of 5

    Studio Magazine

    Studio is the international magazine about making places. Having seen the work from creatives around the world, Studio Magazine wants to see where the work is made. The editorial approach gathers user-generated content from selected studios, responding to a photographic and Q+A brief. As a sub-compact publisher, Studio aims to foster design culture across borders and disciplines.


    Editors: Sam Trustrum, Zoe Ikin
    Sub Editor: Anna Hodge
    Writer: Emma Parnell

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