Disclosure: ADC & Moleskine® Reveal The Undiscovered Letter
The Art Directors Club is pleased to announce that The Undiscovered Letter will be unveiled on April 3 at the ADC Gallery, where the creative community at large is invited to come and join in a night of DISCLOSURE. The evening will showcase the 27 finalists of The Undiscovered Letter, a creative challenge in which participants flexed their imaginative muscle to conjure up the 27th letter of the alphabet.
DISCLOSURE will feature an exhibit of this elusive, not-yet letter as it has been conceived by the 27 finalists, from initial notebook sketches and scribbles to completed designs. An international panel of judges will further select personal favorites from among these finalists, but only one entry will be named “The 27th Letter.” Expectations are high, as the competition was open exclusively to ADC Young Guns alumni—under-30 professionals in various creative disciplines who have been selected biennially for their exceptional talent. The contest, designed by the ADC in partnership with Moleskine® to raise awareness about lettera27, presented an unusual puzzle in its intentionally broad scope. In a tribute to literacy advocates and their search for unique and unconventional solutions, ADC Young Guns were encouraged to do away with boundaries and tackle the challenge of The Undiscovered Letter in any manner they wished to choose—through any subject, form, skill, and/or medium. Their challenge has been to push the meaning of communication forward and to set the missing 27th letter outside the box that holds the familiar twenty-six.
Just as DISCLOSURE celebrates the varied and unpredictable interpretations of a single mysterious idea, guests are encouraged to add to the evening’s theme by submitting a surprising secret of their own. The ADC invites all guests to fax in a little-known fact about themselves when RSVPing. These faxed facts will be anonymously displayed throughout the gallery, and party attendees will vote for their favorites. One fact will triumph over the rest, and one identity will have to be revealed in order for the winner to receive his/her Adobe®-sponsored prize. To RSVP, go to adcglobal.org/disclosure.
DISCLOSURE also kicks off the start of ADC Young Guns 6, this year’s installment of the ADC’s biennial under-30 creative competition. The call for entries, which opens online earlier that day, will be launching in a more literal manner at the event; Young Guns hopefuls are especially encouraged to attend and keep an eye out for information that will be floating around in connection to tips from past Young Guns. Tickets for DISCLOSURE are $20 for the general public, $14 for ADC members. The party will serve an open bar and take place from 7:30PM–11PM at the ADC Gallery, located at 106 W. 29th Street.
Select work for The Undiscovered Letter will be published in a limited edition book by Moleskine® this fall, with sales proceeds going to lettera27. Adobe®, the lead sponsor for ADC Young Guns 6, supports this project for its close alignment with the way Adobe® products recognize and help creatives who work across platforms and without boundaries. Supporting sponsorship has been provided by JanouPakter, a talent recruiter for the world’s leading corporations, design consultancies, advertising and branding agencies, and fashion and luxury goods houses since 1985.
To learn more about The Undiscovered Letter, visit www.theundiscoveredletter.com. For more information on ADC Young Guns 6, visit adcyoungguns.org. (*Website will launch with call for entries on April 3.)
About the ADC (www.adcglobal.org)
Founded in 1920, the Art Directors Club is the premier organization for integrated media. As an international creative collective and self-funding nonprofit, the ADC’s mission is to promote the highest standards of excellence in visual communications through programs in the converging fields of advertising, interactive media, and design.
About Moleskine® (www.moleskine.com)
Moleskine is the legendary notebook used for the past two centuries by great artists and thinkers, including Vincent Van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. Today, Moleskine is culture, travel, memory, imagination, and personal identity, both analog and digital.
About lettera27 (www.lettera27.org)
lettera27 is a nonprofit foundation that advocates literacy, defending the right to education and access to knowledge and information in countries all over the world. The foundation raises funds to support hands-on projects devoted to education at all levels and to the creation of areas for research.