Jury Q&A • Vol. 2
The ADC Young 11 Call for Entries closes on June 16. Below you’ll find a Q&A with some of the jurors for a bit of insight on what they will be looking for when reviewing entries.
YG8 • NICOLE JACEK
How did becoming a Young Gun ‘LEVEL UP’ life/career? I got big hair.
If you have judged before, what mistakes did you see in the entries? Believe it or not, the problem isn’t always the quality of work. Here is some [German] advice:
- It’s not about how good you are, it’s about how good you want to be.
- Smart curation of your work is mandatory, so send in your strongest projects only. Don’t send things because you think you need to show more variety. Make it about quality, not quantity.
- Ideally I would love to see projects where you were the head or the driving force behind it. Make it less about cosmetics; therefore less pimples.
Developing content is more essential than shaping it, but content without form is useless.
Make sure you present your work the best possible way in as few images as possible, with the highest possible quality.
Poor presentations are really painful.
Don’t make the jury work! As much as we would love to check out your website to get a better overview on your body of work, there is simply no time for that.
Don’t send in endless descriptions of your projects. Make it short, but detailed; 1–2 sentences max. You know what you call someone who talks a lot: [____________].
Send in correct credits. It’s a small world.
- You’ve got balls? Don’t listen to any of this
Complete this sentence, “Young Guns entrants would be more successful if they”…got a perm.
What excites you about the current creative climate? Nothing is impossible.
Define a winning Young Gun entry in three words: Smart, fresh, eye-cancer free.
YG9 • RICH TU
How did becoming a Young Gun ‘LEVEL UP’ life/career? Young Guns helped me open doors within the industry and allowed me to try things that I had never done before at the time. All of a sudden I was working with fashion, photography, video, animation, digital, etc. in ways that I hadn’t previously and it gave me a voice of influence on those projects whereas before I would have served in more of a component role.
When you entered Young Guns what do you think made you stand out? What did you enter? I entered a mix of professional and personal work that included major publications like The New Yorker, The New York Times, etc., along with several series I had created over last couple years. I think I stood out because my work can look very different project-to-project but still maintain a consistent voice. I like creating work that’s subversive, dark, and humorous and it shows.
How would you compare your current work to the work you submitted when you became a Young Gun? I’m much more diverse now. I don’t illustrate nearly as much anymore, as my work has lead me down several paths since. However, as much as I love the variety of projects I get to work on, nothing beats just sitting down and drawing it out.
How do you define a Young Gun? What separates them from everyone else? Young Guns are both selfish and generous creatures. We fight to create the best work, so that you may enjoy it.
YG1 • BONNIE SIEGLER
What will you be looking for as a juror? The same things I look for as an employer: smart, clear design that isn’t about the design.
What excites you about the current creative climate? Technology has leveled the playing field so everyone can do anything. There are no technical obstacles to creation. If you can imagine it, you can make it yourself.
Define a winning Young Gun entry in three words. Smart, interesting, good.
YGX • SHANE GRIFFIN
How did becoming a Young Gun ‘LEVEL UP’ life/career? Becoming a Young Gun opened a lot of doors for me, gained countless connections and invaluable advice from some of the past winners, and most importantly, made a few good friends from around the world! I was also signed to a production company and had a few rather tempting offers abroad.
When you entered Young Guns what do you think made you stand out? What did you enter? I tried to enter a broad range of work to showcase different styles, mediums, and abilities. My work threads the line between surrealism and striking graphic work, so I guess that stood out.
How would you compare your current work to the work you submitted when you became a Young Gun? It was only last year so I’m just trying to keep the momentum going! Always striving to create more adventurous and creative work
Complete this sentence, “Young Guns entrants would be more successful if they….” only entered their best work, quality over quantity for sure. Personal work is also important.
What will you be looking for as a juror? Something I’ve never seen before. Something that can convey emotions and tell a story.
How do you define a Young Gun? What separates them from everyone else? A thinker AND a doer. Separated by originality and initiative, talent and drive.
How are Young Guns different today compared to a year ago? 5 years ago? If anything, the competition will probably be even harder this year. The Award is ever growing in popularity and notoriety. It’s scary how good some people are!
What excites you about the current creative climate? There is so much amazing work out there. Every time I’m on Behance or Vimeo, I’m still surprised at the sheer amount of super talented people creating amazing work on a daily basis. It’s a creative overload. Unfortunately, this makes it incredibly difficult for people to stand out. That’s what Young Guns is all about.