Posted: 06.10.13/15:54

Jury Q&A • Vol. 1

The ​ADC Young 11 Call for Entries closes on June 16. Below you’ll find a Q&A with some of the jurors for a bit of insight on what they will be looking for when reviewing entries. 

YG8 • CHRISTINE GIGNAC 

When you entered Young Guns what do you think made you stand out? What did you enter?


 I waited a few years to enter. I wanted to make sure I had only work that I was really happy with and proud of before I even sent it in. By the time I was ready I had a really diverse portfolio which I think worked to my advantage. I was able to show my creativity in so many different forms. And even though they were all very different, together they showed my sensibility and style.I submitted a few commercials & a website for K-Y, some animated spots for Dell, a short documentary film called “Up There” with a supporting stop motion wall-paint project and a few personal art projects, including Wants For Sale which is a series of conceptual paintings done by my husband and myself.

What will you be looking for as a juror?


 Good looking stuff that has a point of view and makes you feel something. 

How do you define a Young Gun? What separates them from everyone else?


 Young Guns are self-motivated and hold themselves to a high standard. It seems like they’re people who always push to out-do themselves, to make work that excites them, which probably means it exciting for the rest of us too.

What excites you about the current creative climate?


 No one does just one thing anymore. It’s so easy to make websites and videos now, it seems like everyone is more experimental and multidisciplinary. And because it is so much easier to do these things, people have a lot more fun with the personal projects they do. Seeing that range of your “day job” and your own crazy little creative outlets is really fun.

Define a winning Young Gun entry in three words: 

 Makes you jealous.

YGX • IVAN CASH

What will you be looking for as a juror?


 As a juror I will be looking for entrants that demonstrate skilled craft, originality, attention to detail, personality, and that include examples of their personal work: Work that shows who they are, how they think, and what they believe in. I love the purity that can be obtained through independent projects, and this kind of work will give me a better idea from a juror’s perspective of what kind of creatives they are.

How are Young Guns different today compared to a year ago? 5 years ago?


 Young Guns today need to have more versatility. I think that today’s emerging creative’s can’t just be a good designer or a good photographer or a good writer. They need to know how to think, design, photograph, write, video edit, illustrate, harness social media, dabble in web dev, and a million other things. I think this amounts to a broader spectrum of work and ultimately greater ability for control and to make exactly what they want, before packaging it and sharing it.

What excites you about the current creative climate?


 I’m excited about how decentralized and non-hierarchical the creative industry is today, thanks to the Internet. The success of creative projects nowadays is in many ways defined by their ability to elicit sharing and gain coveted views, likes, and tweets: The most compelling ideas are posted on Facebook, the most entertaining videos go viral, the sexiest designs are pinned, the most compelling writing is tweeted, etc. Not that these kind of results are at all the be-all-end-all for creative success, but I think it’s amazing that anyone can create a project and share it with the world. This open playing field is what truly excites me about today’s creative climate!

Define a winning Young Gun entry in three words:


 Makes me jealous.

YGX • JULIA POTT

When you entered Young Guns what do you think made you stand out? What did you enter? 


 I tried to enter a diverse range of work - both visually and narratively. I spent more time thinking about what personal work to submit over the commercial work because I felt that best represented my own voice. 

What will you be looking for as a juror?


 Someone who is passionate - someone who just can’t enough of their chosen field and isn’t afraid to experiment, to push themselves and create new trends rather than following others. 

What excites you about the current creative climate?


 With the internet being such a large part of the creative landscape anyone can get their name out there - if your work is good and unique people will recognize that and be supportive. It gives you a platform to get advice, meet new people and forge collaborations. 

YG9 • PETE ROSSI

How did becoming a Young Gun ‘LEVEL UP’ your life/career?


 Getting validation from an organisation such as ADC — championing creative diversity globally — for my portfolio was a very important platform to help me realise my ambition of founding my own creative practice. Not to mention, its a damm good talking point for prospective new clients as well as a fantastic networking and collaborative tool.

When you entered Young Guns what do you think made you stand out? What did you enter?


 When I entered YG9 — I had strong and bold body of work, highlighting many diverse aspects within the field of graphic design which showcased an intelligent yet original way of working. I also think that my personal interests and projects helped along the way.

How do you define a Young Gun? What separates them from everyone else? 


 Having the tenacity and talent to ‘stand out from the crowd’. Making shit hot work which is based on ideas and doesn’t necessarily follow any particular style coupled with tons of substance.

What will you be looking for as a juror?


 Work which shines with personality and which stands the test of time — showcasing great ideas, originality, innovation and genius.

Define a winning Young Gun entry in three words:


 Bold. Original. Innovative.

Related Articles: