Posted: 12.14.12/10:45

Stefan G. Bucher: The Yeti Story

In 2011 Saks Fifth Avenue partnered with Pentagram to create a book to explain where the falling snowflakes, which are projected onto the store façade, came from. The result of that is Who Makes The Snow?. It’s the tale of a family of Yetis living on the roof. Plush Yetis were designed by Stefan G. Bucher and created with the expert help of Kate Clark and Peter Doodeheefver at Yottoy and were made available for purchase. This year, Stefan was tapped to write and illustrate the story of how the Yetis arrived on the roof of the store in the first place. 

From Comm Arts:

The Yeti Story tells the tale, in rhyme, of how the first Yeti came to live up on the roof of Saks. It’s a classic immigrant’s tale that begins in a snow factory in 1950s Siberia and ends in New York, where a frustrated young snow artist has gone to seek his fortune. Along the way the Yeti has nerdy adventures, finds himself in grand locations and masters a few major obstacles.  

The book—available exclusively at Saks and on—is bound in imitation Yeti fur and pops out of die-cut silver slipcase. The obsessive details start right on the box, where each flap is decorated with bonus illustrations, culminating in a book so full of inside jokes and visual references that Saks asked Bucher to call them out in an insert. (Designers in particular will appreciate allusions to the finer points of philately, two-color printing and references to the number 344.) 


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