Posted: 11.25.13/12:18

Sean Pecknold: Goldieblox

​The Goldieblox Rube Goldberg inspired commercial, which has racked up over 8 million views in a week, was directed by Sean Pecknold. This is the first spot for start-up Goldieblox, a toy company out to show the world that girls deserve more choices than dolls and princesses. 

From The Academy: The dreamed-up schtick for Goldieblox would be to build a “girl-engineered” Goldberg machine entirely from deliberately girlish, pink and purple toys and everyday household items, that would demonstrate the creativity and defiant spirit of its three inventors, seven year-olds Sabrina, Reese, and Raven.

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