Posted: 05.07.14/9:13

Sagmeister & Walsh: Jewish Museum Identity

Sagmeister & Walsh has created the new brand identity for NYC’s Jewish Museum, the preeminent museum in the United States devoted to art and Jewish culture.

“Our goal in rebranding the museum was to connect the historic and contemporary, and engage multiple visitor generations. The new identity system we created is founded on ‘sacred geometry’, an ancient geometric system from which the Star of David was formed. The entire branding system is drawn on this grid, from the word and logo mark, to dozens of patterns, icons, typography, and illustrations. To address photography as part of the system, we built a processing app that turns a photo or webcam stream into a Jewish Museum illustration.”

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