Posted: 08.02.11/12:31

Sagmeister, Inc.: Fundraising Event for The Happy Film

Stefan Sagmeister’s (YG1) studio, Sagmeister, Inc., is holding a fundraiser at SVA Theater this Thursday, August 4 at 7pm for the documentary project, The Happy Film. You can purchase tickets here

About the film: The Happy Film takes a look at the strategies serious psychologists recommend to improve one’s personal well-being and overall happiness. The questions “Is it possible to train our mind in the same way that we train our bodies?” and “Can we change our behavior to make us happier?” will be answered in this highly visual documentary. Designer Stefan Sagmeister will try out a long list of various strategies – from the sublime to the ridiculous –and report back on the results. Experiments and explorations will be loosely based on Stefan’s book “Things I Have Learned in My Life So Far.” The maxims within this book will serve as access points to a larger exploration of happiness, it’s cultural significance, our constant pursuit of it, and its uniquely ephemeral nature.

333 W 23rd Street New York, NY 10011

-TP

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