Posted: 04.28.14/9:39

Ryan Hopkinson: Lurpak Cook’s Range

​Ryan Hopkinson’s latest campaign for Wieden + Kennedy brings his incredible skill in photography to the print campaign for the release of the new Lurpak Cook’s Range line.

“With a tagline to inspire culinary adventures and each shot the product of a months meticulous technical development I set out with long term collaborators Lightning & Kinglyface to challenge the nature of how food is typically portrayed. Utilising carefully crafted in-camera techniques and live action methods we focused on retaining the delicious nature of the food by using all real ingredients. Each image is a representation of a special recipe created by culinary master Katie Giovanni, helping reinforce the backbone of the campaign.”

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