Roanne Adams: Svbscription
SVBSCRIPTION is a luxury service for men that delivers a thoughtfully curated collection of objects to subscribers’ doorsteps. RoAndCo was commissioned to design the packaging.
Based on a new theme each quarter, SVBSCRIPTION packages include items geared towards individuals who have an appreciation for design, culture and quality. For their debut parcel, SVBSCRIPTION asked for packaging that would be beautiful, practical and iconic. We packaged the items in natural wooden crates, nailed them shut and wrapped them in brown kraft paper for shipping. A booklet was included featuring designer profiles and thematic photographs based on the theme for the parcel, travel. The concept for their second parcel was “study.” Using the original crate design from V1 as a starting point, we refined the box to work as a reusable container with a slide-off lid. This time, the booklet doubled as a notebook and included illustrations reflecting intellectual curiosity and exploration.