Posted: 07.12.13/15:13

Mitchell Paone: Daqri Brand Identity

YG8 ​Mitch Paone and his studio recently completed a new brand identity for Daqri, the world’s leading augmented reality developer (yep, it’s the future!)

“The logo has a futuristic sci-fi aesthetic, which directly relates to the brand’s personality. To increase recognition we used a modified version of the Fugue font with the logotype characters to be used across all branding and marketing collateral. Additionally, we created a graphic system of handmade ink bubbles to represent the humanity, flexibility and dimensionality of the AR experience.”

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