Mitch Paone: HeForShe
Mitch Paone and the team at DIA recently launched the branding for HeForShe, a solidarity movement for gender equality. Led by UN Women, the movement was launched with a moving speech by Emma Watson. To date HeForShe has received commitments from over 150,000 people around the world.
From Mitch: Gender equality is not only a women’s issue, it is a human issue. UN Women’s HeForShe solidarity movement brings together one half of humanity in support of the other half of humanity for the benefit of all.
The HeForShe logo mark represents this solidarity movement by joining together aspects of both the female and male symbols. This union symbolizes women and men working together to make gender equality a reality. This mark does not favor the male or female symbol, but blends them together creating a new symbol for humanity and gender equality.
Overall, the identity communicates with shared masculine and feminine sensibilities. The typography is bold, but thoughtful while the colors are powerful, warm and energetic.