Matt Eich + American Photo Mag: One to Watch
Last month American Photo Magazine featured Matt Eich as One to Watch in 2014. In the “Matt Eich Does It All” piece, the magazine praises the way he balances his commercial work as a support to his personal projects and fine art endeavors.
“In upping his game, Eich always has different projects in play. Between sessions on The Invisible Yoke, he shoots commercial work. ‘I hope that people hire me for the way I see,’ he says, ‘but I also hope they know my pictures aren’t always dark. I find that I can create a situation—and then real moments will occur if I step back and let life unfold.’”