Posted: 07.14.11/8:34

Masashi Kawamura: ToyToyota

Young Guns 6 winner Masashi Kawamura and his new agency PARTY recently created a new Toy brand for Toyota called ToyToyota. The first product introduced by ToyToyota is Backseat Driver, an iPhone app intended to make car rides more enjoyable for children, that uses GPS to mirror the movements of the car the player is in. 

Follow Masashi @masashi21

-TP

Related Articles: