Posted: 12.05.11/13:21

Masashi Kawamura: Sperm Dance

MUSIC SAVES TOMORROW(SPERM DANCE 30 Sec Ver) from SPACE SHOWER TV on Vimeo.

Check out this new interactive video launched by Young Guns 6 winner Masashi Kawamura and his creative lab PARTY. The project, called Sperm Dance, was created for Space Shower TV’s post-tsunami campaign, Music Saves Tomorrow. “The word ‘tomorrow’ led me to think about children,” says Masashi. “But then, using children as a visual seemed too easy as a solution. So I went one step further and thought about using sperms, which is a preliminary phase of children.”

Visit sperm.jp to have the sperms dance to whatever music you like.

MUSIC SAVES TOMORROW SPERM DANCE MAKING VIDEO from SPACE SHOWER TV on Vimeo.

Follow Masashi @masakawa

-TP

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