Masashi Kawamura: Sperm Dance
Check out this new interactive video launched by Young Guns 6 winner Masashi Kawamura and his creative lab PARTY. The project, called Sperm Dance, was created for Space Shower TV’s post-tsunami campaign, Music Saves Tomorrow. “The word ‘tomorrow’ led me to think about children,” says Masashi. “But then, using children as a visual seemed too easy as a solution. So I went one step further and thought about using sperms, which is a preliminary phase of children.”
Visit sperm.jp to have the sperms dance to whatever music you like.
Follow Masashi @masakawa