Posted: 08.29.13/11:45

Mario Hugo: Lorde - Pure Heroine

The record packaging for Pure Heroine, the first full length album by New Zealand pop phenomenon Lorde, was created by YG7 Mario Hugo for Hugo & Marie.

“I was recently approached to create the album packaging for Lorde’s debut album, Pure Heroine. She wanted simple, bold design - together we opted for an austere aesthetic, strong typography, and hand-treated textures to convey a sense of craft, iconography, intimacy, and a hint of enigma inherent to her music.”

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