Jury Q&A • Vol. 6
The ADC Young 11 Call for Entries LATE DEADLINE closes on June 23. For some last minute insights into what the jurors will be looking for, check out the Q&A below.
YG9 • JESSE RIESER
How did becoming a Young Gun ‘LEVEL UP’ your life/career? Being a part of the Young Guns 9 class allowed me to make new personal and professional connections. There hasn’t been any one single game changing experience, but it has been an invaluable tool for laying the groundwork for future collaborations and an increase in visibility.
When you entered Young Guns what do you think made you stand out? What did you enter? I think my work stood out because it was a fresh balance of advertising and personal work that is based on subtleties of everyday life, humor, and curiosity. My advertising print work looks like my personal work, and not the other way around. Meaning I get hired from my personal projects, and I don’t base my personal projects on what I think is going to be marketable. I entered my personal series, “Christmas In America: Happy Birthday, Jesus” “Starting Over: Will Move For Work,” “The Class of 99 Turns 30” and advertising work for The Ritz Carlton, The Getty Museum, The NFL, and New Mexico State Tourism
How would you compare your current work to the work you submitted when you became a Young Gun? I would say my work in the past two years has become more refined. Really honing in on my personal style. I have also broadened my interests. Recently I have had the chance to write and direct a series of commercial campaigns and currently directing my first short film, which I wrote as well.
What will you be looking for as a juror? I have a feeling there will not be a shortage of talent. But what I am really excited to see is how the younger creative is more diversified with his and her interests. How the democratization of creativity by way of digital, has pushed and blurred the boundaries of how they can express their vision in multiple mediums.
Define a winning Young Gun entry in three words: Daring. Confident. Hungry.
YG8 • MARK WARD
How would you compare your current work to the work you submitted when you became a Young Gun? The work I entered for Young Guns was a cross section of my best work at the time, which included design, concepts and illustration. Since becoming a Young Gun, my work has focused more on illustration and pushing my aesthetic, but concepts are still integral to my work as I developed a more defined style.
What will you be looking for as a juror? What I look for is something unique to the entrant - An aspect to their work that makes it theirs. Essentially a different approach to their chosen creative area. Work that makes me jealous that I didn’t create it. That’s what makes work memorable for me, and when looking through the long list of entrants for Young Guns, memorable work will always be a good way to make you stand out.
What excites you about the current creative climate? The current climate seems to move incredibly fast. New methods of communication appear to be created every other week. This opens up potential new ways of getting creative in a fresh way. It’s funny that even though the climate is very technology driven, most ideas still start with a pencil and paper.
Define a winning Young Gun entry in three words: Green with envy!
YGX • DANIEL ROBITAILLE
What will you be looking for as a juror? I will be looking for work that stands out from what I see everyday and for original projects that don’t follow the trends.
What mistakes might you see in this year’s entries? A common mistake is showing too many things or too many pictures of their project in their entries. Unfortunately when that happens it’s hard for the judges to focus on the project.
What excites you about the current creative climate? What I find exciting is the multidisciplinary approach that can ally graphic design, architecture, space organization and mutlimedia in one single project. Those projects make us feel that everything is possible and that there is no boundaries to bring a project where we want.
Define a winning Young Gun entry in three words. Distinctive. Smart. Timeless.
YGX • BRADONIO
How would you compare your current work to the work you submitted when you became a Young Gun? Since becoming a Young Gun, my work has continued to get more and more focused on what makes me the happiest to make. The ideas are becoming more niche, and I’m enjoying it. It’s easier to focus that way.
How do you define a Young Gun? What separates them from everyone else? I feel like a Young Gun really has a distinct personal style. It’s not like just one or two pieces of big agency work that gets them in, it’s a body of work that showcases who they truly are as an artist. You see this craft come through not only in their passion projects, but also fully devoted towards their commissioned work.
Complete this sentence: Young Guns entrants would be more successful if they…applied with projects that they were the most excited about and personally invested in, rather than just what they think a judge may want to see.
Define a winning Young Gun entry in three words: Made with love.