Jury Q&A • Vol. 3
The ADC Young 11 Call for Entries closes on June 16. Below you’ll find a Q&A with some of the jurors for a bit of insight on what they will be looking for when reviewing entries.
YG8 • FRANK CHIMERO
How did becoming a Young Gun ‘LEVEL-UP’ your career? Added some much-needed fuel to the leaky rocket ship.
What excites you about the current creative climate? Nobody knows what the hell is happening. Everyone’s some kind of amateur, now.
Define a winning Young Gun entry in three words. Thoughtful. Incisive. Clear.
YG8 • LOTTA NIEMINEN
When you entered Young Guns what do you think made you stand out? What did you enter? I think entering a combination of illustration and graphic design was in my advantage. I wanted to show diversity, as it is something I personally like seeing in other people’s body of work. I submitted a handful of design pieces (most of which were my under grab projects), as well as some editorial illustrations.
If you have judged before, what mistakes did you see in the entries? Choose your entries carefully. The judges look through hundreds of entries, so relying on them to look at every single image, read every single description and clicking on every single link you submit might be playing it too safe. Think of the entities as one cohesive body of work, yet every image you submit must be strong enough to bring you the win on its own. Don’t submit 10 pieces just because you can.
What will you be looking for as a juror? Personality. Judging the last time around, there was a handful of entries that immediately stood out from the mass, and they all got my vote.
YG8 • ALEC BROWNSTEIN
What will you be looking for as a juror? I am looking for fearlessness. I want to see work that is so different, so interesting, so fresh that it changes the way I look at all other work.
What excites you about the current creative climate? We no longer have to wait for permission to create. Completely on his or her own, a Young Gun can come up with a concept, build it, and share it with the world.
Define a winning Young Gun entry in three words. Damn that’s good.
YGX • ELINA ASANTI
How did becoming a Young Gun ‘LEVEL-UP’ your career? It has been less than a year so I can’t say in the long run, but it has so far resulted in more people contacting me and meeting some interesting people because of this.
What will you be looking for as a juror? Big ideas as well as attention to detail, refinement, original thinking and not just trendy designs.
Define a winning Young Gun entry in three words. Thoughtful, refined, compelling